Skip to main content
TotalCX has been acquired by CallRevu!

CallRevu, leader in automotive conversation intelligence and Marcom, leader in phone performance and accountability, announce new partnership to better dealer processes and bottom line.

CallRevu, the leader in automotive conversation intelligence featuring call data, tracking, and monitoring for dealers, and Marcom Technologies, the leader in phone performance and accountability, have joined forces to provide a complete phone performance solution.

Chuck McGraw, Marcom Chief Executive Officer, and David O’Brien, Marcom President, recognize that the best dealership results come from combining top companies. They believe that utilizing CallRevu’s monitoring to connect more calls to the right people, along with Marcom’s training and accountability capabilities, would enable dealers to elevate their phone skills performance.

The initial recognition from McGraw and O’Brien was amplified when a common customer encouraged the two organizations to work together as partners with an integrated approach versus being two vendors servicing the same dealership group. CallRevu and Marcom learned that their visions were the same, customers are the core of the companies’ cultures and thus made it very easy for alignment when partnering.

This new partnership enables dealerships to sell more; from prospects in the showroom to repair orders in the service drive. CallRevu monitors all calls and passes the data to Marcom for the analyzing and scoring of the calls, allowing their automotive-experienced coaches to help dealerships improve in every department.

“Partnership is one of CallRevu’s core values. Our clients and their needs drive which partnerships will deliver value, and Marcom was a natural choice” said Anthony Giagnacovo, Chief Executive Officer of CallRevu. “The phone is a tool, and the key to improving outcomes is to measure, monitor, and transform behavior so that personnel is accountable and always learning. Marcom’s capabilities are unique, powerful, and only get better when combined with the power of CallRevu’s solution to make things concrete and actionable” commented Giagnacovo.

Dealers are impressed by the daily focus on improvement and direct connection that the new partnership provides. Clients receive detailed morning reports sent to the management team, coaching notes sent to the sales and service staff, focused high opportunity alerts, phone line health alerts, and onsite training, all of which has determined measurable improvement in each of the initial dealerships on the shared program.

Tom Harsha, CallRevu’s Chief Product Officer, went on to talk highly about Marcom’s engagement model, “Marcom is one of the most comprehensive phone skills improvement solutions available in the automotive industry today, and we are proud to have them in the CallRevu ecosystem. After reviewing the initial performance improvements from our common customers, it became clear that we needed to solidify a partnership and create a seamless integration. The integration allows dealers to track and monitor all calls while easily managing phone skills performance and improvements from one platform, resulting in more connected calls, appointments, and revenue from sales and fixed operations.”

Leave a Reply