We hear customers calling about buying a car and sure enough, they then go to the dealership and buy a car. CallRevu call analytics support the 2018 Edmunds Trade-In Loyalty Report.
by Anthony Giagnacovo
In February, CallRevu tracked the following loyalty leaders:
Make Loyal Pct
88.2% SUBARU
65.9% HONDA
61.1% VOLKSWAGEN
55.8% TOYOTA
55.2% HYUNDAI
53.4% NISSAN
51.6% ACURA
51.1% CHEVROLET
Not perfect but enough to show how phone calls about buying a car, which outnumber web leads and walk-ins combined are a solid leading indicator about what customers are actually buying.
Don’t believe me? Check out these laggards who are not selling 2018s:
Make Loyal Pct
0.0% SUZUKI
0.0% SCION
0.0% SATURN
0.0% SAAB
0.0% PONTIAC
0.0% OLDSMOBILE
0.0% MERCURY
üòõ
What else can be learned from your phone data?
